Terri Falvey
Content Strategy, Brand Storyteller, Sales Enabler
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Content / Brand Strategy

I’m well-versed in creating tactical content strategies as well as high level plans, depending on the audience and the need.

Tactical Content Strategy

Tactical Content Strategy

As we looked to pivot toward a Large Enterprise audience, so, too, did my content strategy pivot to meet them.

High-level Content Planning

High-level Content Planning

I pride myself on knowing my audience, and so an executive-level plan is what I deliver to an executive-level audience.

Brand Strategy and Product Architecture

Brand Strategy and Product Architecture

I’ve worn the full breadth of hats from the ground level–building brand pillars which turn naturally into content pillars, and a solid, needs-based product architecture, which are vital for a successful content plan and subsequent content production.