Tactical Content Strategy
As we looked to pivot toward a Large Enterprise audience, so, too, did my content strategy pivot to meet them.
High-level Content Planning
I pride myself on knowing my audience, and so an executive-level plan is what I deliver to an executive-level audience.
Brand Strategy and Product Architecture
I’ve worn the full breadth of hats from the ground level–building brand pillars which turn naturally into content pillars, and a solid, needs-based product architecture, which are vital for a successful content plan and subsequent content production.