I’m a confident, self-directed, and collaborative storyteller with sharp concepting skills, great instincts, and high-quality outputs. I believe the best content acts as a well-timed, value-led conversation between a brand and its target audience; my passion lies in ensuring the dialogue is both compelling and consistent. I’ll always seek the most dynamic and unexpected ways to approach a problem. I prove well versed in public speaking and energetic presentation.
I believe the role of content strategy and branded storytelling exists to create and deliver the right balance and medium of owned, earned, social, and sponsored content to the right people at the right points on their path to discovery. Creating content that is useful and purpose-driven will ensure the core themes of a brand and differentiated value proposition of a product or service become a consistent drumbeat underscoring and guiding the journey of an informed customer to the perfect solution.
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