Terri Falvey
Content Strategy, Brand Storyteller, Sales Enabler
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Sponsored Content

I like to treat sponsored content as a series of breadcrumbs leading back to the measurable source. External partnership hubs became an always-on and ever-growing channel for us.


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Forbes Hub

Forbes Hub

A good example of this is a partnership we cemented with Forbes. Here we created a hub on their site and worked with them to identify topics their audience is looking for which ladder up to our own brand pillars -- bridging the gap back to our solutions.

Forbes Articles

Forbes Articles

Clicking deeper into the hub gives readers the payoff of great info, and us the payoff of brand recognition in tandem with a news source they trust.

Nativo Ads

Nativo Ads

We looked to partnerships like Nativo to help us distribute (and measure) our baskets of eggs. We found great success pairing emotional, story-led video content with more straightforward text.

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