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Often cascading out of a long-form piece of content, data has show us that visual, data-driven infographics are one of the most popular piece of content for our target audience.
We know that few sales tools are more compelling than other companies’ success stories with our solutions. This is why we actively grow and maintain a robust library of written and video case studies here.
Also cascading from long-form content, we look to keep our articles engaging, purposeful, and educational. Only once we’ve proven engaging, can we begin to expound upon our own value propositions.
Research showed us that our target audience had a high engagement rate with videos on LinkedIn, especially ones with an educational component, and so we jumped to action–making a series of compelling videos which cascaded from our whitepapers, and linked back to the source.